An independent survey commissioned by the Marine Stewardship Council (MSC) shows almost two thirds of diners want to see sustainable seafood on menus yet only a small percentage can actually find it. At the same time, figures released by the MSC show that the retail sector is currently dominating sales of MSC certified seafood by 98 percent.
In the last year, UK sales of MSC labelled seafood have almost doubled to just over GBP 228 million with this rate of increase expected to continue into 2013. However, within the foodservice industry, UK sales have only just hit GBP 4 million.
Isolated, this is a fantastic achievement as foodservice sales have rocketed from just a few hundred thousand pounds in a year, showing a significant increasing interest within the industry. However, over half of the seafood Britain eats comes from restaurants, caterers and takeaways, yet it is the retail sector leading the way on sustainable sourcing, with sales of over GBP 224 million.
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