Waitrose launches new fish-less fingers product

Published on
January 7, 2019

Waitrose & Partners has launched fish-free fingers into its U.K. stores and online to capitalize on the growing movement to adopt vegan, vegetarian, and flexitarian diets.

The new product, which is made from breaded seaweed tofu and has a subtle fish flavor, has been made available at an introductory offer of GBP 3.19 (USD 4.07, EUR 3.55) per pack, rising to GBP 3.99 (USD 5.10, EUR 4.44) from 30 January.

“After the successful launch of our new vegan and vegetarian range in October 2018 we’ve been working to see what other interesting dishes and products we can add to the range. The Fish'less'fingers are a great vegan alternative to a much-loved food which we hope our customers will love,” chilled vegan and vegetarian buyer for Waitrose & Partners Chloe Graves said.

Contributing Editor reporting from London, UK

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