Waldorf Astoria promotes ‘luxury’ crabs in Beijing
One of Beijing’s leading luxury hotels is cashing in on demand among wealthy consumers for crustaceans with a promotion featuring crabs costing over USD 50 (EUR 42) each.
The hotel’s Zi Jin Ge (Purple Gold Pavilion) restaurant is serving steamed Yancheng crabs at CNY 288/250g (USD 43/250g, EUR 36/250g). Crabs from Yangcheng Lake in Jiangsu province are regarded as premium product in China, generating great fuss each summer as marketing season kicks off.
The most expensive item on the menu is Yangcheng crab, which is served with braised sea cucumber, for CNY 368 (USD 54, EUR 47) per person/serving. Also on offer is the famous ‘drunk crab’ pickled in wine with small clams, offered at CNY 68 (USD 10, EUR 8) per bowl, as well as seafood noodles served with powdered crab meat (CNY 158, USD 23, EUR 20).
High-end hotel chains have become an important marketing platform for seafood firms in China, where hotels put a heavy marketing emphasis on high-end dining and entertainment. Opened in 2014, the second of the hotel’s managed properties in China, the Beijing Waldorf Astoria, has three restaurants as well as a spa.