Mark Godfrey

Contributing Editor

Mark Godfrey is an Irish journalist covering the agriculture and fisheries sectors in Asia, with a focus on China. Proficient in Mandarin, he has frequently traveled across China's fisheries and aquaculture regions and learned the inner workings of China's corporate world during a nearly three-year stint at the Financial Times' “China Confidential” publication. He has also reported widely across Southeast Asia and the former Soviet Union. He has educational certificates in agriculture and food science, as well as Mandarin.

Published on
July 3, 2020

A Chinese crayfish producer and processor is leaning on the Best Aquaculture Practices certification it recently secured to give it an edge in a hyper-competitive marketplace at home and abroad.

The Global Aquaculture Alliance (GAA) recently announced that Deyan Aquatic Products & Food Co. Ltd. had become the world’s first company eligible to offer crayfish with the two-star Best Aquaculture Practices (BAP) certification.

“BAP

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Published on
July 3, 2020

Demands for better food chain transparency triggered by the coronavirus are being seen as an opportunity for two providers of blockchain supply chain management solutions targeting seafood clients in China and globally.

Camberwell, Victoria, Australia-based Two Hands has opened an office in Shanghai in order to lure Chinese clients to its solutions. Oslo, Norway-based SeafoodChain AS, meanwhile, wants to expand its Unisot suite of blockchain

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Published on
July 2, 2020

One of China’s big distant water players has received USD 3 million (EUR 2.67 million) in compensation for a tuna reefer damaged in the Pacific late last year.

Shandong Zhonglu Oceanic Fisheries Co. has gotten the pay-out from the Qingdao office of China People Insurance Co., as well as USD 118,672 (EUR 105,618) from the China Fishing Vessels Mutual Insurance Association, as compensation for a fire that damaged its fishing vessel, the

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Published on
July 2, 2020

Hygiene is an increasingly important factor in the seafood processing sector, according to Ulf Groenqvist, the owner and CEO of Färjestaden, Sweden-based seafood processing equipment-maker SEAC AB, which specializes in machines processing small fish. Its machines are capable of processing 70 to 100 fish per kilogram at a speed of more than 300 fish per minute.

In response to rising demand, especially from Asia, SEAC AB has redeveloped and

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Published on
July 1, 2020

The impact on seafood sales in China of the false linkage between COVID-19 and imported salmon, triggered by an outbreak that began at a Beijing seafood market, will be “temporary,” according to analysts of the Chinese food market ... 

Photo courtesy of Amar

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Published on
June 30, 2020

China’s leading online-offline retailer of seafood is running a “buy national” seafood for the Dragon Boat holiday, which commenced 25 June.

Hema Fresh, which is controlled by online commerce giant Alibaba, stressed the local provenance of the seafood in a marketing campaign running through the weekend of 27 June.

Hema, which has long championed imported seafood as a clean, safe product, said its campaign is merely to

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Published on
June 30, 2020

The World Trade Organization (WTO) has released a new draft document intended to serve as the basis for forward progress on a deal on eliminating harmful fishery subsidies.

The negotiations, which have a completion deadline of the end of 2020, have been stalled due to disagreement between fishing nations and the global COVID-19 crisis.

Ambassador Santiago Wills of Colombia, who is chairing the talks, released a draft text he intends will serve

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Published on
June 26, 2020

The Andoni Fishing Port and Processing Zone, under construction in a coastal region of Rivers State, is being billed as the first of its kind in West Central Africa’s Gulf of Guinea.

The new port will trade in species like mackerel, herring, tuna, and croaker, as well as crustaceans, nearly all of which will be destined for the export market. The 2,500-hectare site, incorporating a fishing port, processing facilities, warehousing zones,

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Published on
June 25, 2020

There’s been an explosion in the number of entrants to China’s seafood distribution sector, according to research produced by Qi Cha Cha, a consultancy providing information on corporate credit worthiness in China ... 

Photo courtesy of Nopparat

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Published on
June 24, 2020

A recent social media campaign by the Alaska Seafood Marketing Institute (ASMI) yielded an impressive 55 million impressions on the leading Chinese social media platform Weibo.

The campaign was part of a social media promotion this winter by ASMI, where 50 Weibo influencers posted about Alaska seafood and fans of the posts were entered to a lucky draw for Alaskan seafood prizes.

ASMI’s long-time marketing contractor in Shanghai, SMH

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