The Gulf Seafood Marketing Coalition announced New York, U.S.-based Wegmans grocery stores will be promoting fresh Gulf seafood from 24 August through 6 September.
Additionally, Wegmans will launch its new proprietary brand of wild Gulf of Mexico peeled and deveined shrimp.
On Friday 29 August the grocery chain will also feature Gulf coast seafood cooking demonstrations, freshly-prepared wild-caught Gulf shrimp dish samples and educational grilling techniques.
Each of the 84 Wegmans stores will showcase flavorful and easy-to-prepare Gulf seafood harvested from Gulf of Mexico waters, including wild-caught shrimp, snapper, grouper and blue crab.
“Wegmans is dedicated to providing the freshest ingredients to our customers, helping to make great meals easy and affordable. The savory Gulf of Mexico seafood flavors fit into this plan, and the Gulf Seafood Marketing Coalition is a great partner to us,” said Dave Wagner, VP of seafood merchandising. “We are confident that once customers taste our new Wegmans brand wild-caught Gulf of Mexico shrimp and learn easy preparation techniques, it will soon become a favorite.”
The Gulf Coast region produces 69 percent of domestic shrimp and is a leading producer of domestic hard and soft-shell blue crabs. Both types of shellfish will accompany delectable snapper and grouper fish selections to showcase the variety of species and flavors available from the Gulf Coast seafood industry, which is a major economic engine for the region and country.
“Partnering with the highly-respected and popular Wegmans chain will help the coalition share delicious flavors of the Gulf with our New England fans,” said Joanne Zaritsky, Gulf Seafood Marketing Coalition marketing director. “We are pleased to provide premium Gulf Coast seafood products to Wegmans customers while introducing a new, mouthwatering Gulf shrimp brand that will make meal preparation for consumers both enjoyable and delicious.”
In addition to learning shrimp preparation techniques, Wegmans shoppers at all locations will notice informative Gulf seafood counter cards and window displays throughout the store.
