Consumers – much like the seafood that they eat – can be difficult to catch. Just as scallops and salmon respond to bottom trawls in different ways, so too do varying consumer markets when they engage with the fish counter and the products it showcases.
In an exclusive survey conducted by SeafoodSource.com exploring the ways in which American shoppers interact with proteins at the grocery store, six major consumer markets were identified as drivers of seafood sales. Which group reigns as seafood's most valued customer? Explore the below infographic, and the full report, to find out.
