BAADER has announced it has hired Jón Birgir Gunnarsson to serve as the company’s chief sales and marketing officer (CSO) for Skaginn 3X and BAADER Ísland.
Gunnarsson, the company said, already has extensive experience with Skaginn 3X, where he led the development of a new brand identity and image while leading its sales and marketing from 2016 to 2019 prior to BAADER’s acquisition of the company. His new role will be accelerating sales activities in the local Icelandic market for the entire BAADER portfolio.
“With the appointment of Jón Birgir Gunnarsson, we are further strengthening our position in the Icelandic market and our expertise on superior pelagic processing solutions to the benefit of our customers,” BAADER Fish Managing Director Robert Focke said in a release. “I am convinced that he will be as dedicated in adhering to our customer’s needs as he is to Skaginn 3X and the BAADER multi-brand product portfolio, this is what brought him back.”
BAADER finalized the acquisition of a majority share of Skaginn 3X in early 2021, and at the time planned to create a joint sales organization coordinating all global sales activities for both Skaginn 3X and BAADER products. Then, earlier this year, BAADER acquired 100 percent of the operations of Skaginn 3X and began integrating the two firms.
“It is a motivating task to keep the Icelandic teams’ strength in agility and adaptability while combining it with the important robustness and stability that BAADER represents, I am extremely excited to be in an important leadership role in this strong company, not the least because I believe we will be a leading force,” Gunnarsson said. “There seems to be no other Icelandic company that has this number of specialized and dedicated employees who focus only on fish processing technology.”
Photo courtesy of BAADER
