Bumble Bee Foods on Thursday announced a partnership with top-ranked U.S. tennis player Mardy Fish.
The partnership teams Olympic athlete Fish with Bumble Bee celebrity chef Scott Leibfried to promote better nutrition and healthier lifestyles.
Over the past two years, Bumble Bee has joined with Liebfried to help demonstrate and grow awareness around the simplicity and versatility of ways to incorporate seafood in every day meals or recipes. Fish has been recognized for his return to the tennis scene after making significant changes to his diet and fitness program.
Fish and Liebfried will be featured in upcoming new campaigns as well as established consumer education platforms such as Bumble Bee’s signature BeeWell for Life program.
“Health and fitness have been a huge part of my re-emergence and the reasons I’ve been consistent,” said Fish. “I’m at an exciting time in my tennis career and that’s because I’ve had to make a lot of sacrifices including a complete lifestyle change as far as my eating habits are concerned. As we looked at brand partnership possibilities, Bumble Bee was a great fit for me for several reasons. Apart from the fact that seafood has and continues to be a big part of my diet and the obvious fun you can have with a guy named ‘Fish,’ Bumble Bee’s focus on nutrition and wellness and the types of programs it supports around health and active lifestyles appealed to me. I ‘m looking forward to teaming up with Scott and Bumble Bee to inspire others to make healthy changes.”
“We’re thrilled to align ourselves with the opportunity to work with Mardy and to help tell his story — including his support of fitness and the importance of good nutrition — alongside Scott, who has been a fantastic chef partner in conveying how easy and affordable it is to prepare meals with seafood products from the grocery aisle,” said Dave Melbourne, Bumble Bee’s senior VP of consumer marketing. “Together, they make a dynamic and compelling duo in spreading a message about healthful eating, being active and about overall wellness. We’re looking forward to unveiling our upcoming campaign combining two very authentic sports and culinary talents in Mardy and Scott.”
