Information Resources of Chicago on Tuesday announced that it changed its name to SymphonyIRI Group.
SymphonyIRI now offers two types of solutions: Core IRI solutions for market measurement and Symphony Advantage solutions for enabling new growth opportunities in marketing, sales and category management.
“While we now have all of the capabilities to play a much broader role, the IRI brand name in some ways was confining,” said John Freeland, SymphonyIRI president and CEO. “The last two years has been about fortifying the required set of building blocks, defining a bolder vision and, most importantly, innovating new capabilities and executional competencies to place us center stage in addressing clients’ most important strategic issues.
“SymphonyIRI Group is more than a new name; we are revitalizing our core business, strengthening our emerging businesses and evolving our fundamental value proposition to more accurately reflect our broader, higher value orientation and focus — a transformation that both embraces and extends beyond the traditional market research space,” added Freeland.
