Linda Bean: Clearwater 2nd to brand live lobster

Linda Bean’s Perfect Maine on Friday responded to Clearwaters Seafood’s claim it is the first company to brand live lobster.

Linda Bean’s said its branded lobster made its debut at the 2009 International Boston Seafood Show. The company claims the claw identification was Bean’s innovation, not Clearwater’s.

The company said its tag not only identifies the brand, but exact Maine wharf to which each tagged lobster is traceable.

Linda Bean’s also announced her company recently produced the first pre-scored cocktail claw for the retail market, which this month achieved permanent slotting with Walmart.


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