SeaPak on Monday announced that it launched a national marketing campaign as well as a new product — Popcorn Fish — in time for the Lenten season.
SeaPak’s multi-media “Taste of the Coast” advertising campaign features 30- and 15-second TV spots as well as national print and online ads. In addition, two vignettes have been created in partnership with Food Network, showcasing SeaPak shrimp and seafood recipes that viewers can prepare at home. The ads and vignettes will also appear on FoodNetwork.com and on SeaPak’s YouTube channel.
The ads depict an outdoor setting in the Midwest being magically transformed to a beachside setting when the family takes a bite of seafood.
“We’ve been perfecting our breading, seasoning and sauce recipes for more than 60 years, and it’s our goal to help bring the authentic taste of the coast to every kitchen table in the country,” said Scott Corey, SeaPak’s senior marketing manager. “When consumers eat SeaPak’s shrimp and seafood products at home, we hope the delicious flavor and seasonings will remind them of good times and good meals enjoyed at the beach. We stand behind the authenticity of our coastal taste.”
Modeled after the company’s top-selling Popcorn Shrimp, Popcorn Fish are round, bite-sized treats are cut from whole, flaky whitefish fillets and provide a more nutritious alternative to chicken nuggets or hot dogs for kids.
The company also launched its second annual SeaPak Coastal Getaway Sweepstakes. Four grand prize winners will receive a three-day, three-night coastal getaway for two on St. Simons Island, Ga. The contest runs through 30 April and can be entered at SeaPak’s website.
