SENA Panel: FMI Power of Seafood 2022: Consumer Insights Into How and Why They Shop Seafood
The 2022 Seafood Expo North America, which took place 13 to 15, March in Boston, Massachusetts, U.S.A., and the 2022 Seafood Expo Global, 26 to 28 April, 2022, in Barcelona, Spain, featured a comprehensive conference program of live panel events focusing on topics chosen to be of vital interest to the seafood industry.
The 28 individual presentations from SENA and the 21 sessions from SEG featured exclusive information and insight from seafood industry experts, including economic forecasts and analysis on the trends and topics impacting the global seafood industry as it navigates issues of trade, food safety, traceability, aquaculture, sustainability, and consumption trends. Now, a video recording of each of these sessions is available for on-demand replay.
Featuring FMI Vice President of Fresh Foods Rick Stein, Giant Eagle Director of Seafood Rich Castle, FMI Research Director Steve Markenson, Publix Seafood Director Guy Pizzuti, and The Fishin' Company Executive Vice President of Commercial and Industry Development David Wier, “FMI Power of Seafood 2022: Consumer Insights Into How and Why They Shop Seafood” is available free for SeafoodSource Premium members, or for individual purchase to non-Premium members for USD 40. It was presented on Monday, 14 March, with the following description:
The annual Power of Seafood report has become a staple of research for the supermarket industry. This is our 4th annual consumer survey. Our insights into shopper behavior and data provided is considered a tool for retailers in their efforts to grow seafood sales. We explore why consumers are buying what they are buying and why they are not buying what they are not buying. We utilize IRI data to compare the answers consumers give us, to what is actually happening. This comparison gives some real insights into how the consumer is navigating the seafood counters. We will address issues like sustainability, social responsibility and overall seafood sales growth since the pandemic. We will have a panel of retail experts weigh in on how they utilize this data to go to market. Join us as we present the survey results and speak with industry leaders on how they utilize this information in the business.
The entire package of videos from SENA and the entire package of videos from SEG can each be purchased for USD 250, but all are free to SeafoodSource Premium members.