StarKist re-launches website
In the latest move in its “Get Kist!” campaign, StarKist on Wednesday announced the re-launch of its website, www.StarKist.com.
The new website comes after the early June launch of the “Have You Been StarKist?” campaign, which aims to teach consumers about innovative ways to prepare and enjoy tuna.
The site features more than 80 meal solutions, such as StarKist Farmhouse Salad and Sweet & Spicy Lettuce Wraps, to help consumers easily incorporate more tuna products into their meals. Many of the recipes were developed by StarKist’s registered dietitian.
In addition, the site allows visitors to rate recipes, share them with friends and save them to a personalized recipe box. It also offers the most up-to-date information about StarKist promotional activities, including coupons, special offers and seafood-related health and nutrition information.
“Getting ‘Kist is all about discovering the taste and health benefits of incorporating StarKist Tuna into your everyday life,” said Jennifer Albert, the Pittsburgh company’s director of marketing. “With a variety of recipes for any meal occasion, beautiful recipe photography, helpful recipe tips and nutrition information, we know that www.StarKist.com will become a valuable resource for today’s busy consumers.”All Supply & Trade stories >