Faisal Sheikh, head of global strategy and corporate business development at Thai Union Frozen Products, one of Thailand's few multinational corporations, explains to The Nation's Pichaya Changsorn why TUF has to be “obsessed with competition” and become more consumer-centric.
“What keeps [me] awake at night includes the ‘category dynamic,’ as markets have become mature and profitability has come under pressure,” said Faisal Sheikh.
A former principal at consulting firm Booz & Company focusing on the consumer-goods sector, Faisal Sheikh is one of the many new executives who have joined Thai Union Frozen Products (TUF) during the past several months.
