6.) Don’t give up on McDonald’s for Lent
This year’s Lent celebration saw several restaurant chains coming out of the woodwork, incorporating seafood in a big way on their menus. Onboard with this trend was, of course, McDonald’s, which pushed its well-loved Filet-O-Fish sandwich with a new special sauce in 700 stores. Find out why sales of the Filet-O-Fish usually rise during the 40-day Lent season – and what’s in that special sauce – here: http://www.seafoodsource.com/news/foodservice-retail/mcdonald-s-new-filet-o-fish-part-of-lent-capitalization-strategy
