For every follower that Regal Springs Tilapia acquires on its various social media platforms throughout the month of June, the Florida-headquartered company has pledged to donate 10 servings of sustainable tilapia to SeaShare, who in turn will distribute the fish to food and shelters across the United States.
Regal Springs’ Twitter, Facebook and Instagram accounts are all involved in the campaign, which was crafted to help the company reach its goal of donating 56,000 servings of tilapia to the nonprofit.
“We are thrilled to work with Regal Springs again,” said Jim Harmon, executive director of SeaShare, in a prepared statement. “With their continued support, we are able to provide thousands of people with nutrient-rich, high-quality fish that they might not have access to otherwise.”
“Despite the incredible resources and opportunities that exist in America, hunger continues to grow,” continued Harmon. “Our seafood industry has the resources, the expertise and generosity to make significant contributions to fill the hunger needs of many Americans.”
Followers can utilize the hashtag #EndHunger on Twitter to get in on the discussion about providing healthy seafood to thousands of families in need across America.
Since December 2015, Regal Springs – the largest vertically-integrated tilapia producer in the world – has donated 140,000 servings of tilapia to SeaShare. The partnership between Regal Springs and SeaShare remains one based around a passionate regard for making sure everyone has access to nutrient-rich seafood, said the company.