How Do We Increase Consumption in the U.S.– Is It Time to Revisit the Idea of a National Seafood Council? | Product


Per capita consumption of seafood in the United States has been held back by perception problems and lack of seafood literacy, which has only been exacerbated by the COVID-19 crisis, resulting in an amplification of the need for direct-to-consumer education and marketing. At the same time, sustainable seafood – both wild-caught and farmed – is a healthy protein source, and dietary guidelines from the U.S. government recommends American eat twice as much as their current 16-pound average per year. The Marine Fisheries Advisory Committee, a federal advisory committee to the Secretary of Commerce and NOAA Fisheries, is examining the concept of reestablishing a National Seafood Council under the Fish and Seafood Promotion Act of 1984, to support the collective U.S. seafood industry through marketing and education of the public on cohesive facts about seafood to increase consumption. Join members of the Committee as they share their findings to-date and engage in a facilitated discussion on what a National Seafood Council could do to improve seafood consumption and how it would operate.