From Invasive to In-Demand: Marketing Chesapeake Blue Catfish

How do you market a seafood product when consumer perception is one of your biggest challenges? This webinar uses Maryland’s wild-caught Chesapeake blue catfish campaign to explore how strategic messaging, PR, chef and restaurant partnerships, events, and consumer marketing can help reposition an underrecognized seafood product. Attendees will walk away with practical ideas for changing perceptions, telling a stronger product story, building partnerships, and creating consumer demand.