Scions of Seafood: Selling fish to next generation consumers
Young consumers are looking to take a bite out of life. Unfortunately, the same cannot be said of seafood - at least not yet. The youth comprising Generation Y and the upcoming Generation Z are eating less seafood despite knowing that fish and shellfish are healthy protein picks. How can the industry tap into this vast potential consumer pool and instill a lasting thirst for the delicacies of the sea? Join SeafoodSource and marketing expert Polly Legendre, former chef and founding principle of Polished Brands, in a discussion of seafood's future when it comes to Millennials and the consumers of tomorrow.