Seafood2030 Report: A Systems View of Traceability Adoption in Seafood

Seafood companies are struggling to adopt traceability – How do we ensure that we are collectively driving the efficient and effective uptake of traceability in seafood?

Traceability has a strong value proposition in seafood – it can improve supply chain oversight for companies, support better practices on the water leading to long-term assured supply, and deliver healthy and responsible seafood products to market. Traceability can also help address pain points associated with increasing regulatory and buyer requirements for better supply chain oversight. Traceability is a trend that continues to increase across food sectors and geographies.

Despite the value of traceability to internal control and external reporting, seafood companies are faced with a frustratingly complex and disconnected landscape including different levels of traceability adoption, multiple and often incompatible systems, and government regulations and buyer requirements that rarely align. This dynamic leads to trapped value in seafood supply chains.

How to release this trapped value in seafood supply chains is the question this report addresses.

(Authors - Steve Waddell and Jonny Norton, BounceBeyond)