The Aquaculture Stewardship Council (ASC) will be joined by Marine Harvest Group at this year’s Seafood Expo Global/Seafood Processing Global event – to be held in Brussels, Belgium from 26 to 28 April – to announce the certification body’s first ever marketing toolkit and style guide.
The toolkit and style guide are meant to help ASC’s industry partners with their messaging around responsible aquaculture. At SEG, Marine Harvest, will become one of the first companies to implement the guidelines; the company plans to unveil its efforts at the kickoff of the exposition on Tuesday, 26 April at 10:30 a.m. local time in Brussels.
ASC CEO Chris Ninnes and Ola Brattvoll, the COO of the sales and marketing group at Marine Harvest, will explain the optimized appearance of the booth (No. 5-545, Hall 5) as well as the ASC materials used in its construction.