Matlaw’s introduces new ‘Big Bag Value Line’
Matlaw’s is conducting a national rollout of its new Big Bag Value Line of seafood products during this year’s Seafood Expo North America (SENA) event, being held in Boston this week from 6 to 8 March.
Each product featured in the line comes in a clear, two-pound (2 lb.) bag bearing the brand’s rippling ocean wave. All offerings – from the Shrimp Jalapeno Mac N Cheese Bites and Panko Breaded Tilapia Fillets, to the Calamari Bites, Panko Breaded Grouper Fillets, Jalapeno Breaded Pollock Tenders, Popcorn Shrimp and Seafood Cakes – boast a unique, bold color with a brand-comparable backdrop, at once setting them apart yet still situating them together.
“We constantly strive to develop distinctive, high quality seafood products and are excited to introduce Matlaw’s new Big Bag Value Line in response to market demand,” said Matlaw’s Vice President of Marketing, Nancy Peterson. “Today, consumers want super-sized packages of wholesome, great tasting seafood at a great price, in a variety of on-trend flavors, and we are pleased to say that this new line meets all of those preferences and more.”
“For our retail customers, stocking Matlaw’s new Big Bag Value Line is sure to boost their bottom-line,” added James Faro, Director of Sales at National Fish & Seafood, developer of the Matlaw’s brand. “We’ve seen a tremendous response already, with over 4,000 store placements nationwide. With today’s consumers seeking flavor, variety and value from their grocery dollars, they are sure to get hooked on our best selling Shrimp Jalapeno Mac N Cheese Bites, Calamari Bites and Popcorn Shrimp. Matlaw’s new Big Bag Value Line is unique to anything else on the market today and a great choice for retailers looking to expand their seafood offerings.”