November’s most-read: Labels, lines, landings

Curious what your fellow SeafoodSource readers are viewing? Here’s a rundown of the website’s five most-read stories and commentaries of November 2011:

5) On 1 November, SeafoodSource published a 34-page report detailing Americans’ finfish-buying habits at the retail level, including consumers’ willingness to pay for certain product attributes such as fresh vs. frozen and wild vs. farmed. SeafoodSource readers immediately took notice, downloading the free four-page executive summary. Interested? The report is available to purchase and download for USD 795. Get a leg up on your competition by getting inside consumers’ heads.

4) Seafood labeling is chic. But is it really essential? SeafoodSource Contributing Editor Nicki Holmyard posed this question to Marie Christine Monfort, a fisheries economics and marketing specialist who recently co-authored a report for Her answer may surprise you. Check out Holmyard’s 22 November commentary titled “Labeling: Fashionable or necessary?

3) SeafoodSource Contributing Editor Mark Godfrey came away from the China Fisheries & Seafood Expo, held in Qingdao in early November, with a boatload of news. And three of his stories were among this month’s 10 most-read. Godfrey took an in-depth look at why Chinese exporters are looking homeward to grow sales, why Indian exporters are turning away from the European Union in favor of China and why Chile is mounting a PR offensive in China.

2) In mid-November, Grieg Seafood debuted a line of premium salmon marketed as “craft raised” under the Skuna Bay brand. So I asked company directors Dave Mergle and Stewart Hawthorn if they’re part of a new category of farmed salmon — a category of fish that’s raised in a pristine, environmentally sound manner and processed and handled with extreme care. Here’s what they had to say…

1) This month’s most-read story or commentary goes to SeafoodSource Contributing Editor Mike Urch. In early November, he listened to University of Washington fisheries scientist Ray Hilborn gives a very upbeat appraisal of the world’s fisheries in contrast to the usual portrayals of doom and gloom. “It was a refreshing change to listen to such an upbeat message,” wrote Urch, “and the global fisheries industry should make sure that it is heard.” Well said. Don’t miss his 7 November commentary titled “Time to be upbeat about fisheries.”

So what were the five most-read SeafoodSource stories and commentaries of the previous five months? Take a look:

October: China, catfish, confidence

September: Legal, lacks, lists

August: Fees, feeds, floods

July: Contessa, China, collagen

June: Middle class, Marine Farms, McDonald’s


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