ASC sets guidelines for logo use on restaurant menus

By

James Wright, Senior Editor

Published on
May 6, 2015

The Aquaculture Stewardship Council (ASC) has set guidelines for restaurants and caterers who want to use the ASC logo on their menus. The eco-label has resided mainly on retail packages up to this point.

The Netherlands-based organization said interest in its eco-label is growing in the foodservice sector, specifically from hotel chains like Hilton and Hyatt. In the Netherlands, Sodexo is actively promoting ASC-certified seafood in its restaurants and canteens as part of the company's Better Tomorrow Plan.

For more information about use of the ASC logo in foodservice, click here.

To make the ASC program more accessible for independent restaurants, ASC has partnered with the Marine Stewardship Council (MSC). On 1 April 2015, ASC and MSC began offering new simplified requirements to independent restaurants in Germany, Austria and Switzerland that wish to use the labels.

Restaurants in those nations that want to offer ASC- and MSC-certified seafood do not need to hire an independent auditor for a chain-of-custody audit. Instead, the restaurant enters directly into a license agreement with the MSCI. By signing this agreement, the restaurant agrees to follow ASC and MSC traceability guidelines and logo use guidelines.

In return, MSC will coordinate the audit of the restaurant with an independent auditor. Restaurants can apply for both the MSC and the ASC eco-labels for the same price (USD 250; EUR 221).

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