‘Be Happy’ promotes sustainable seafood

Eight North American ocean conservation organizations on Tuesday launched a social media campaign to promote and educate consumers about sustainable seafood.

“Be Happy” applications allow Facebook users to pledge support for ocean-friendly seafood; users can also upload photos of friends and family making funny fish faces, competing for “Fish Face of the Week” honors.

The online community also features ideas for preparing seafood at home and the ability to ask questions of sustainable seafood experts or play trivia.

“We found that our partners all over North America has the same message — your seafood choices matter and can make a positive difference in the world’s oceans. ‘Be Happy’ was an ideal opportunity to unite with fellow conservation leaders and share information with each other and families in a fun way,” said Kassia Perpich, sustainable seafood manager at Shedd Aquarium in Chicago.

The eight organizations collaborating on “Be Happy” are Blue Ocean Institute, David Suzuki Foundation, FishWise, Monterey Bay Aquarium’s Seafood Watch, New England Aquarium, Vancouver Aquarium’s Ocean Wise, SeaChoice and Shedd Aquarium.


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