The National Fisheries Institute’s (NFI) Salmon Council has launched a social media campaign, headlined with its Hooked On Salmon Facebook page that has attracted more than 20,000 consumer fans since its launch in mid-January.
With a social media presence and a multichannel promotional partnership executed with Ladies’ Home Journal for American Heart Month in February, The NFI Salmon Council is showcasing the salmon as a healthful and nutritious protein and encouraging Americans to eat more salmon at home and in restaurants.
“It’s exhilarating to see this direct dialog with consumers,” said Judy Dashiell, NFI senior VP. “I applaud the members of The Salmon Council.”
Last month, The NFI Salmon Council partnered with the Ladies’ Home Journal, one of America’s leading women’s magazines and a leading source for health, nutrition and fashion tips, in a multichannel promotion that drew attention to salmon during American Heart Month.
Through the partnership, Ladies' Home Journal drove exposure for the protein-packed, omega-3-rich seafood. Featured on its website and social media channels was a collection of posts and unique recipes by online influencers and nutrition experts, including nutrition and health expert for NBC's Today, Joy Bauer, MS, RD, to awareness of salmon as an essential ingredient for a heart-smart diet.
In addition to the Ladies' Home Journal partnership, more than 500,000 impressions were garnered through alliances with influential bloggers who shared their love for salmon through a heart-smart campaign that integrated blog sites and corresponding social media channels to further awareness during American Heart Health month.
