SeaWeb ad to ‘shock’ Super Bowl viewers

Thanks to a TV advertisement from SeaWeb, the message of ocean conservation is about to reach an unprecedented number of people.

The opportunity to run an ad during Sunday’s Super Bowl, the championship game of the National Football League, comes from a recent partnership between the Washington, D.C.-based conservation organization and NBC Bay Area, part of the NBC Owned Television Station Group.

The ad, which will run live in the San Francisco area during the Super Bowl pre-game show and then on the SeaWeb website, marks the first time that the organization will get its message out to so many people at once. The 30-second spot was directed by Bob Talbot, a world-renowned marine photographer and cinematographer. 

Teasers of the ad have been running online, and response so far has been positive, SeaWeb spokesperson Jackie Marks told SeafoodSource.

“People are really excited because it’s so unprecedented for a nonprofit to have a spot in such a big location. It’s an incredible opportunity to reach out to millions of people. It’s not just about Seaweb, it’s about the ocean,” said Marks.

Marks said the ad will “shock” people and open their eyes to the environmental challenges facing the ocean.

“The ad is only 30 seconds, so it’s very little time to get the message out and make a connection to the ocean. The ocean is something everyone relies on for food, recreation and jobs. We want people to realize that now is the time to act. We need to connect and do something. Our approach on the way we did this is unique.”


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