Salmon now has its own holiday in the United States thanks to major packaged-seafood producer Chicken of the Sea.
The seafood company has anointed 8 October as National Salmon Day, an official holiday dedicated to the celebration of the health, taste, convenience and the diverse recipe benefits behind one of the world’s most popular fish species.
“Now, more than ever, Americans need a high-protein, high-omega-3 food that offers such universal taste and recipe-development appeal, the public doesn’t recognize it as a healthy option. National Salmon Day was created by Chicken of the Sea as an annual reminder of the essential nutritional benefits that packaged and wild salmon brings to the table," explained Maureen McDonnell, Chicken of the Sea’s Director of Brand Marketing and Category Management.
“Our ultimate goal is to celebrate National Salmon Day in 2015 and in future years in such a way that it increases consumption of the fish leading to a long-term increase in America’s heart and nutritional health,” McDonnell added.
Come 8 October, representatives from Chicken of the Sea plan to assemble at the company’s headquarters in San Diego to formally accept a City of San Diego proclamation designating the day as “National Salmon Day.” Afterwards, the company will host a party set to the theme of its “Pink Up Your Lunch” initiative, which promotes healthy eating. More Chicken of the Sea reps will be in Chicago and Cook County, Ill., where 8 October will also be officially recognized as National Salmon Day to commemorate the legacy of salmon fishing in Lake Michigan.
The brand – in partnership with the editor of “The Simple Parent” blog, Mariah Moon – intends to conduct a one-hour National Salmon Day Twitter Party on October 8 at 4 p.m. PDT (7 p.m. EDT). Guests who participate in the Twitter party by tagging @TheSimpleParent, @COSMermaid and #NationalSalmonDay will have a chance to win salmon and other prizes from Chicken of the Sea, the company said.
