7-Eleven partners with GAPP on Alaska Pollock Fish Bites

Published on
March 10, 2021

7-Eleven has rolled out Wild Alaskan Pollock Fish Bites for the Lenten season in a limited-time capacity.

The offering includes five bite-sized morsels of herb panko-crusted Alaskan pollock filets served on a skewer, with a side of tartar sauce for dipping. The bites are priced at USD 3.69 (EUR 3.10) daily, and USD 3 (EUR 2.52) on Fridays for 7Rewards members.

Last year, 7-Eleven, which operates and franchises more than 71,800 stores in 17 countries, worked with the Association of Genuine Alaska Pollock Producers (GAPP) to introduce a fish sandwich made with Alaskan pollock.

The sandwiches proved to be one of the most popular hot foods introduced by the retailer last year, GAPP and 7-Eleven said in a press release.

"We got such great reviews on the Alaskan Pollock sandwich last year, we knew we had to bring back a seasonal fish option for our customers in 2021" 7-Eleven Senior Category Manager of Hot Food Anjuli Wilkie said. "Because we're all about convenience and offering delicious, easy-to-eat food, Fish Bites is the perfect grab-and-go option.”

The Wild Alaskan Pollock Fish Bites capitalize on the current trend towards healthier snacking, GAPP Chief Executive Officer Craig Morris told SeafoodSource.

“We couldn’t be more excited to have a seafood entry into this category and we are even more excited that 7-Eleven chose to make their entry calling out wild Alaska pollock by name,” Morris said.

7-Eleven has been a “true partner to us and the industry, working to help share Wild Alaska Pollock's story both to their owner/operators around the country to get them excited about the new offerings, but also with customers that may be trying wild Alaska pollock for the first time,” Morris said. 

7-Eleven is just one of many foodservice operators featuring limited time offerings made with Alaskan pollock. Dairy Queen has become the latest chain to add a pollock fish sandwich, the Wild Alaskan Fish Sandwich, which includes a fried wild pollock fillet, lettuce, and tangy tartar sauce on a toasted bun. Jack in the Box has also debuted a new offering, its Deluxe Fish Sandwich, which features two fillets of wild Alaska pollock covered in crispy panko bread crumbs, along with cheese, tomato, and tartar sauce, Chew Boom reported.

Photo courtesy of 7-Eleven

Contributing Editor



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