Aldi is dropping prices on more than 400 products across its more than 2,400-plus stores in the U.S., even as other retailers warn that tariffs could lead to price hikes this summer.
Aldi is slashing prices on around 25 percent of its products for the summer, from fresh meat for grilling to organic produce, pantry staples and “summer favorites,” the company said. The price cuts include its Atlantic salmon portions, which are now USD 8.69 (EUR 7.62) a pound.
The massive discount grocery chain claims its lowered prices will save customers USD 100 million (EUR 88 million) this summer on top of the USD 8.3 billion (EUR 7.3 billion) it says shoppers at its stores reportedly save annually.
“While customers may see higher prices at other retailers, we’re working hard to unlock even more value for our shoppers, just in time for summer’s lineup of holidays and gatherings where food takes center stage,” Aldi CEO Jason Hart said in a statement. “It’s another way we’re doubling down on our commitment to help shoppers fill their carts with great products for less.”
The Batavia, Illinois, U.S.A.-based retailer, owned by Aldi in Essen, Nordrhein-Westfalen, Germany, plans to add more than 225 stores this year.
Other grocery chains have also moved to lower prices.
Modesto, California, U.S.A.-based Save Mart Companies, which operates more than 200 stores across California and Nevada, rolled out a similar price reduction program in April, with price cuts on more than 4,000 grocery items in its Save Mart and Lucky stores.
Meanwhile, AmazonFresh, operated by Seattle, Washington, U.S.A.-based Amazon, is including “Low prices. Every aisle. Every day.” signs in its stores in Bellevue, Washington, and elsewhere. Other signs remind shoppers that the bargains are “here to stay,” Grocery Dive reported.
Grocery Dive also found lower prices than nearby grocery chain competitors on several items at AmazonFresh.
“As part of our focus on offering customers low, competitive prices to save money every day, we work to meet or beat competitor prices across the vast selection of products in our stores,” Amazon Spokesperson Molly McWhinnie said in a statement to Grocery Dive.
