Amazon rolls out Whole Foods grocery delivery service

Amazon is taking another step to increase sales of Whole Foods Market’s groceries – including seafood and prepared seafood dishes – by offering free two-hour delivery at certain Whole Foods stores.

In the months following Amazon’s acquisition of Whole Foods last summer, Whole Foods’ traffic and sales have spiked. Amazon sold an estimated USD 11 million (EUR 9 million) of Whole Foods' 365 Everyday Value natural and organic products alone – which includes seafood items such as frozen fish sticks and canned albacore tuna, the research firm found.

Now, Amazon Prime customers can receive free two-hour delivery of Whole Foods’ groceries in neighborhoods in Austin, Texas; Cincinnati, Ohio; Dallas, Texas; and Virginia Beach, Virginia.

Amazon plans to expand the service across Whole Foods’ U.S. stores in 2018.

“We're happy to bring our customers the convenience of free two-hour delivery through Prime Now and access to thousands of natural and organic groceries and locally sourced favorites,” Whole Foods Market Co-Founder and CEO John Mackey said. “Together, we have already lowered prices on many items, and this offering makes Prime customers’ lives even easier.” 

Prime customers can shop thousands of items across meat and seafood, produce, bakery, dairy, floral, and everyday staples from Whole Foods. Prime members receive two-hour delivery for free and can receive one-hour delivery for USD 7.99 (EUR 6.52) on orders of USD 35 (EUR 28.54) or more.


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