Blue Apron rolls out seafood recipes with celebrity chef Roy Yamaguchi

Blue Apron is partnering with celebrity chef Roy Yamaguchi to offer new Hawaiian-inspired recipes – including two seafood meals.

The Blue Apron menu created by Yamaguchi, the founder of the Roy's Seafood restaurant chain, represents a blend of French and Japanese cooking traditions using fresh ingredients typically found in Hawaii cuisine, Blue Apron said in a press release.

The recipes include: Soy-Ginger Marinated Shrimp with Crispy Garlic & Lemongrass Rice; Togarashi Scallops with Beurre Blanc, Soy Mustard & Sushi Rice; Seared Steaks & Sesame Mashed Potatoes with Charred Shishito Agrodolce & Bok Choy; Sweet & Sour Chicken with Tomato Gastrique & Ramen Noodles; and Charred Gochujang Pork Chops with Sour Cherry Soy Sauce & Ginger-Honey Carrots.

“As we worked closely with chef Roy to develop the menu, we wanted to make sure we used proteins, like shrimp and scallops, that complemented the flavors of each dish,” a Blue Apron spokesperson told SeafoodSource.

The shrimp used in the recipes is Best Aquaculture Practices-certified, and the scallops are Marine Stewardship Council-certified. In 2020, 100 percent of its seafood was sourced from certified-sustainable fisheries and farms, the spokesperson said.

Earlier this year, Blue Apron became the first meal-kit supplier to join the Ocean Disclosure Project to “demonstrate our commitment to supply chain transparency and make it easy for our customers to learn where their seafood comes from,” the spokesperson said.

"The exceptional recipes featured in our collaborations with award-winning chefs are a key differentiator for Blue Apron as they enable our customers to explore their curiosity through the discovery of new cuisines, ingredients, and cooking skills," John Adler, vice president of culinary and physical product at Blue Apron, said in a press release. "As an icon in the culinary world, we couldn't think of a better partner than chef Roy Yamaguchi to help introduce our customers to both classical and new techniques that are foundational to great cooking.”

Available through Blue Apron's website and mobile app, the recipes will be offered for four consecutive weeks through 24 May.

Blue Apron offers a multitude of seafood recipes, including its wellness recipes – launched in January – which feature fresh produce, whole grains, and high-quality proteins including seafood.

In related news, Ahold Delhaize-owned FreshDirect is partnering with popular restaurants to offer their specialty foods to customers. For example, Nom Wah, located in Chinatown in New York City, New York, will create a line of dumplings for FreshDirect customers.

Photo courtesy of Blue Apron 


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