Bumble Bee’s family mealtime tips may boost seafood consumption
To boost sales and awareness ahead of Mother’s Day, Bumble Bee Seafoods recently launched an innovative nutrition education campaign.
The supplier is teaming up with registered dietitians Willow Jarosh and Stephanie Clarke of C&J Nutrition, authors of the new “Healthy, Happy Pregnancy Cookbook,” to help families learn more about the benefits of eating seafood. The two experts share quick and easy ways to enjoy more fish at home or on the go.
“This is our first year running a specific Mother’s Day education promotion. With moms and their families in mind, we wanted to remind families that seafood is an important and easy source of protein this Mother’s Day,” Dave Melbourne, senior VP of consumer marketing & corporate social responsibility at Bumble Bee Seafoods, told SeafoodSource.
“According to the Dietary Guidelines for Americans, most consumers – including pregnant women – are not eating enough each week. Per the Dietary Guidelines for Americans, families are recommended to eat two to three servings or up to 12 ounces of seafood each week to receive maximum health benefits,” Melbourne added.
Tips and advice for consumers is also needed because, over the past several years, “mealtime” has been redefined for millions of Americans looking for nutritious, yet easy meal solutions, according to Melbourne.
One of the tips that Bumble Bee is offering families is to swap out the protein in a recipe they typically make with fish.
“Make seafood the main dish with shrimp tacos, salmon burgers, or loaded tuna nachos,” the dietitians said.
Families can also personalize mealtime by making their own bowls at home.
“Start with your favorite whole grain as a base, layer with seafood and veggies, and then let your family pick and choose flavorful toppings like guacamole or teriyaki sauce,” the dietitians said.
“As a new mom, I know first-hand that women are often told what not to eat when they’re expecting. So, it’s important to remind women what they can and should be eating during and after pregnancy, including nutrient-rich seafood,” said Willow Jarosh, MS, RD, CDN. “Seafood, like albacore tuna, offers a wealth of nutritional benefits, such as protein and omega-3 fatty acids, and important vitamins and minerals like Vitamin D, iron and selenium, which are good for the whole family.”
In addition to Mother’s Day, Bumble Bee is spreading the seafood and nutrition message at other key times of the year.
“As personal health and wellness shifts more towards center stage, nutritious, quality protein is a main driving force behind wholesome eating during the summer, around Lent, and especially during the back-to-school season,” Melbourne said. “We know consumers are looking for nutritious, affordable solutions to fill their pantries and fuel their busy lifestyles at these specific moments throughout the year, which makes canned and pouched seafood a great and easy option to enjoy more fish at home.”
Bumble Bee is urging consumers to visit www.bumblebee.com/mothers-day to find seafood recipes and tips. The supplier also suggests taking lean protein options on-the-go with Bumble Bee Seasoned Tuna Pouches.
Bumble Bee and the dietitians recommended getting the family involved in customizing meals.
“Make salmon salad or tuna salad for lunch, then let your family pick how to enjoy it. Try it on whole grain tortillas, on toast, crackers, or cucumber slices, with butter lettuce cups, or cooked whole grains,” the dietitians said.
Cooking together as a family is another way to incorporate more seafood into meals.
“When kids get involved in the prep and cooking of a meal, they’re more open to trying new foods. Teach your kids how to sauté veggies for a stir fry, stack the perfect tuna sandwiches, or roll sushi," they added.
Getting creative with spices, such as Italian, Mexican or the Middle Eastern herb mix Za’atar, can also liven up seafood dishes, Bumble Bee recommended.