Chicken of the Sea, as a result of its new partnership with Feeding America, is expanding this year’s donation to the Chicago-based organization to 1 million meals.
The donation is part of the conclusion of Chicken of the Sea’s 2014 Centennial Tour, where the company celebrated 100 years of business by splitting USD 1 million (EUR 802,000) among 100 nonprofits,
“Feeding America is pleased to align itself with Chicken of the Sea and work together to continue the giving spirit of its Centennial celebration,” said Ian Hunter, new partnerships director at Feeding America. “It is as important as ever to provide the resources and support needed by the clients we serve.”
Chicken of the Sea also announced an extension to its 100 Years of Good campaign with the founding of its Mermaid Legacy Fund. The fund is a permanent corporate initiative that enables Chicken of the Sea to donate money, volunteer hours and other resources to a number of nonprofits in its hometown of San Diego and elsewhere on a partnership and more long-term basis.
“The Mermaid Legacy Fund and Feeding America partnership will allow us to expand upon the company-wide spirit of good we started back in 1914 and celebrated this year — but on a more permanent basis,” said David Roszmann, COO.
The donation to Feeding America continues Chicken of the Sea’s ongoing relationship with national food banks. The company has previously presented USD 10,000 (EUR 8,000) worth of its Gratitude Awards to Feeding America-affiliated food banks in Orlando, Chicago and other cities throughout the United States.
