After a limited launch last August, Chicken of the Sea is rolling out its Infusions tuna cups nationwide in the United States.
Designed for a light meal or snack on-the-go, Infusions is a resealable, single-serve recyclable cup of wild-caught tuna with a built-in fork. It is geared towards busy millennials who aspire to healthier habits, Chicken of the Sea said in a press release.
“Infusions fulfills consumers’ unmet need for on-the-go snacks that are not only delicious, but also high in protein, low in sugar, and conveniently packaged,” said Patty Essick, director of innovation for Chicken of the Sea International. “Infusions aims to bring tuna to the forefront of healthy eating by pairing high protein with savory flavors and convenience.”
Diego Isaza, vice president of marketing for Chicken of the Sea, noted that 65 percent of of U.S. households buy tuna in a can and/or pouch.
“However, the occasions on which they are eaten are very limited to traditional norms – lunch time, sandwich, and as a back-up. The category has lacked exciting innovation to expand its usage occasions,” Isaza said.
Infusions is available at major North American grocery chains, including: Meijer, Albertsons, Costco, Safeway, Harris Teeter, Publix, Walmart and Kroger. It is also available on Amazon and Walmart.com. Flavors include Lemon & Thyme, Sundried Tomato, Thai Chili, and Basil.
