Chicken of the Sea is encouraging vaccinated Americans to gather together for family occasions with a new promotion.
Consumers can enter to win one of twenty USD 500 (EUR 423) “Reunion Grants” – a total of USD 10,000 (EUR 8,500) – to ensure their outdoor gatherings “are the most memorable yet for family and friends,” Chicken of the Sea said in a press release.
"After a year filled with social distancing, everyone is gearing up to reconnect with family and friends, and picnic get-togethers, filled with delicious food, will be one of the most popular ways to reunite with loved ones when you're ready for those long-overdue laughs,” Chicken of the Sea said.
The brand is aiming to “help make reunion planning a breeze so that you can focus less on preparations and more on reconnecting with loved ones after so much time apart," Chicken of the Sea Vice President of Marketing Andrew Thomas said.
Thomas pointed out that Chicken of the Sea has many “picnic-friendly options,” such as tuna, salmon, and sardines, which consumers can use on their own or incorporate into their favorite recipes.
Chicken of the Sea has created a digital picnic toolkit featuring recipe ideas, family activities, and ideas on hosting an eco-friendly picnic. Fans can visit www.chickenofthesea.com/reuniongrants to enter for their chance to win through 15 August.
Photo courtesy of Chicken of the Sea
