Chicken of the Sea launches premium tuna

Chicken of the Sea on Wednesday announced the launch of Premium Select, a line of gourmet, all-natural tuna.

The tuna — hand-selected albacore, yellowfin and skipjack — is packed in olive oil and spring water. The products have no additives or preservatives and are available for USD 1.99 in five 5-ounce varieties, including solid white albacore in olive oil, solid white albacore in water, solid light yellowfin in water, solid light yellowfin in olive oil and solid light tuna in olive oil.

“Premium Select includes our finest quality and taste, offering consumers a bit of indulgence at a great value from a brand they know and love. The product is so flavorful and delicious it can be eaten right out of the can,” said John Sawyer, senior VP of sales and marketing. “It’s also all-natural, following an increased demand from consumers for products that are not only healthful and nutrient rich, but are all natural and minimally processed.

“While we continue to focus on bringing healthy, nutritious and convenient products such as Premium Select to our consumers, we’re also putting increased efforts on driving them to retail through our marketing campaign that is innovative, fun and uses new technologies to interact with consumers,” he added. “Visitors to our Facebook and Twitter pages can interact with our iconic Mermaid like never before, and we believe these efforts will help create brand awareness and ultimately drive traffic to stores.”


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