Chicken of the Sea Frozen Foods (COSFF) is making its Responsibly Raised Shrimp available to other U.S. retailers and foodservice customers after successfully piloting the products in Food Lion and Hannaford stores earlier this year.
The new line of products stems from a shrimp decarbonization project between Samut Sakhon,Thailand-based Thai Union – Chicken of the Sea’s parent company – and environmental nonprofit The Nature Conservancy. The project aims to help retailers, foodservice, and wholesale customers meet their public greenhouse gas emissions reduction targets, a COSFF representative told SeafoodSource.
“Many retailers are working hard to find solutions that help lower their carbon emissions. The overwhelming majority of those emissions come from their supply chain, so these shrimp [products] provide a solution that can fit seamlessly into their private-label supply chain and make progress toward their goals,” the representative said.
An early driver of the project was Thai Union and COSFF executives finding that consumers increasingly care about climate change, where their food comes from, and that it was sourced responsibly, the representative said. Shrimp, being the most popular seafood in the U.S., made it the perfect species on which to focus the project.
“It’s versatile, easy to use, and an excellent source of protein,” the representative said. “While the environment isn’t always a top purchase driver at the grocery store, the combination of being better for both planet and people is powerful for consumers and supports the corporate emissions reduction goals of the retailer...
