In a bid to boost chicken exports, Charoen Pokphand Foods (CPF) has formed a business partnership with E-Mart, the largest discount store chain in South Korea, as part of a five-year plan to achieve targeted export value of Bt10 billion.
One of the key business models for CPF's long-term growth, the company is considering developing such business models with other trading partners here and overseas. In addition, the strategy will also encourage the company and its partners to achieve sustainable growth by directly serving market needs.
The partnership with E-Mart is a pilot project of CPF to forge similar partnerships overseas and raise export value from Bt1 billion now to Bt10 billion by 2017.
Under the strategy, the first shipment will be exported next month, the results of which will be evident by the end of this year.
