E-commerce grocery sales soar in Q3 2024, led again by Walmart

Walmart's online grocery digital interface
Walmart's online grocery digital interface | Photo courtesy of Koshiro K/Shutterstock
4 Min

E-commerce grocery sales in the U.S. continued their upswing during the third quarter of 2024, rising by a hefty 13.8 percent year over year to USD 27.4 billion (EUR 25.2 billion), according to a new report.

According to the Q3 2024 U.S. eGrocery Market Share Report, which references data from Brick Meets Click and Mercatus’s Grocery Shopping Survey, mass market retailers such as Walmart and Target continued to gain market share in the e-commerce space.

The mass market retail segment increased its e-commerce sales share by 390 basis points year over year, reaching 52.7 percent of e-commerce sales in the third quarter, while the supermarkets segment slid 250 basis points, taking up nearly 38 percent of the market.

The mass market retail channel also improved its position in the ship-to-home segment, growing its share by 150 basis points to 16.4 percent, primarily at the expense of Amazon, which finished at 50.1 percent – down 100 basis points from the previous year, according to the report.

“The strong results underscore the ....


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