Generations Y & Z: Getting to know the seafood buyers of tomorrow
Next generation consumers are here, and there are a lot of them. Generation Y – most commonly referred to as the Millennial generation – has a population close to 71 million, while those making up the younger Generation Z now amount to 23 million, a number that only continues to climb.
Both up-and-coming buyer groups have expressed an array of unique habits and characteristics, offering ample opportunities for the seafood industry to optimize and convert consumers to ocean/water proteins and products.
Study up on some of the basic facts you should know about Generations Y & Z – as shared by marketing expert Polly Legendre, former chef and founding principle of Polished Brands – in the infographic below.
For specifics on attracting next generation consumers to seafood, listen to the recorded educational webinar “Scions of Seafood: Selling fish to next generation consumers” here: http://www.seafoodsource.com/premium/webinars/scions-of-seafood-selling-fish-to-next-generation-consumers