Generations Y & Z: Getting to know the seafood buyers of tomorrow

Published on
April 4, 2016

Gen YZ.pngNext generation consumers are here, and there are a lot of them. Generation Y – most commonly referred to as the Millennial generation – has a population close to 71 million, while those making up the younger Generation Z now amount to 23 million, a number that only continues to climb.

Both up-and-coming buyer groups have expressed an array of unique habits and characteristics, offering ample opportunities for the seafood industry to optimize and convert consumers to ocean/water proteins and products.

Study up on some of the basic facts you should know about Generations Y & Z – as shared by marketing expert Polly Legendre, former chef and founding principle of Polished Brands – in the infographic below.

For specifics on attracting next generation consumers to seafood, listen to the recorded educational webinar “Scions of Seafood: Selling fish to next generation consumers” here:


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