Kroger, Home Chef debut Rachael Ray meal kits
The Kroger Co. and its subsidiary Home Chef are partnering with television host Rachael Ray to bring a new line of meal kits to Kroger customers.
The meal kits, which include seafood options, are available on the Home Chef website and in Kroger stores. They include a variety of seafood recipes such as Smoked Shrimp Diavolo Linguine and Tilapia Piccata, Kroger Spokesperson Erin Rolfes told SeafoodSource.
Cincinnati, Ohio, U.S.A.-based Kroger acquired Home Chef in 2018, seeking significant growth of in-store and online meal-kit sales.
New meal kits featuring Rachael Ray recipes will be available each month in more than 1,300 stores across the Kroger family of companies through mid-March 2023.
"Rachael Ray, widely known for her quick, easy-to-prepare recipes, popular cooking shows and best-selling cookbooks, and Home Chef have come together to offer a series of meals from new Rachael recipes that are simple, convenient and delicious," Kroger Group Vice President of Fresh Merchandising Dan De La Rosa said in a press release. "Personalized food experiences do not have to be complicated. We know customers have busy schedules and we're excited to offer special meal kits that even the most inexperienced home cook can prepare, offered in collaboration with Rachael Ray.”
Photo courtesy of Kroger