Minnow, tinned seafood product company, launches sardine, cod liver, salmon products

Published on
January 27, 2022
A tin of Minnow brand sardines

Minnow, a tinned seafood company founded recently by a New York City, U.S.A.-based restaurant group, has launched its inaugural line of products.

Minnow owners Nialls Fallon, Nick Perkins, and Leah Campbell, who are involved with seafood restaurants Hart's and Cervo's, founded Minnow after the COVID-19 pandemic hit New York and forced the temporary closure of their restaurants, according to Grub Street.

The private-label line of shelf-stable tinned seafood products, launched on 26 January, initially includes Alaskan salmon, Icelandic cod liver, and Spanish sardines. The sardines are sourced from Spain’s Basque Country and sell for USD 11.00 (EUR 9.86) for a 4.2-ounce tin; the salmon is sockeye from Alaska’s Bristol Bay and retails for USD 14.00 (EUR 12.55) for a 7.5-ounce container, and the cod liver is sourced from Iceland and retails for USD 9.00 (EUR 8.06) for a 4.3-ounce tin.

Fallon said the company was founded with the goal of delivering high-quality, sustainably sourced tinned seafood with a Mediterranean theme to a younger clientele. Fallon said Minnow may eventually expand to other products, including bottargo, mojama, mussels, garfish, escargot, and shelf-stable, non-canned items such as dried shrimp and fish sauce.

“Minnow is a way for us to keep ourselves in people’s kitchens in that kind of culinary dialogue,” Fallon told Grub Street. “Our main goal is to find producers who are making really amazing product that either complements what we’re already doing or isn’t readily available in the U.S.”

Photo courtesy of Minnow

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