Mowi Scotland launches organic salmon into online retailer

Published on
February 7, 2022
New organic salmon offerings by Mowi, for sale by Ocado.

Mowi has landed its Scottish Salmon Fillets and Smoked Scottish Slices a listing from online retailer Ocado.

The fillets are available in 240-gram packages and the smoked slices in 100-gram packages, and both are independently verified as organic products by the Soil Association. They are now being sold on Ocado alongside the full Mowi Scotland range, along with another new Mowi product: slow-roasted, ready-to-eat piri piri fillets.

“We are delighted that Ocado is offering the contemporary premium Mowi brand to its customers. Because we care from start to finish, and being a leader in Scotland to offer superior-grade organic salmon, we had to include these delicious products in the MOWI range,” Mowi Scotland Head of Sales James Cowan said. “Like Ocado, we have a mutual interest in sustainability, so it makes a great start for our new Mowi Organic Scottish fillets and smoked slices to be enjoyed by all.”

Mowi Scotland has also confirmed the appointment of Hervé Migaud as fish health, welfare, and biology director.

Reporting to Mowi COO Farming Scotland, Ireland, and The Faroes Ben Hadfield, Migaud will lead the company’s team in Scotland that cares for its Atlantic salmon, ballan wrasse, and lumpfish. He will also sit as a member of Mowi Scotland’s senior management team.

His previous post was professor and head of the production research group at the University of Stirling's Institute of Aquaculture.

Mowi said Migaud brings with him more than 20 years of experience and applied expertise working in collaboration with industry partners on fish breeding, physiology, farming systems and technology, husbandry manipulations, health, stress and welfare, and the domestication of new species.

The company has also advised that its production of ballan wrasse that aid in natural sea lice control has exceeded expectations.

Mowi delivered its first batch of wrasse to the company’s sea farms in August 2021 and has now delivered more than 200,000 wrasse. With capacity to raise up to over one million wrasse and three million lumpfish, Mowi Scotland is now in a position to supply its internal needs and expand its external sales.  

Photo courtesy of Mowi

Contributing Editor reporting from London, UK

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