MSC-certified John West canned tuna introduced in China
Correction: A previous version of this story incorrectly stated that John West Australia is affiliated with John West UK and owned by Thai Union. The John West Australia brand is independently owned and operated by Simplot.
Marine Stewardship Council-certified John West Australia tuna is being sold in a number of retail outlets across China, according to the company’s supplier, Pacifical.
Pacifical is the marketing arm of tuna sourced from the waters controlled by the Parties to the Nauru Agreement.
The new products introduced in China – co-branded by Pacifical – include the original Tuna Tempters range and No Drain tuna. The expansion moves the products’ distribution beyond Australia, New Zealand, Singapore, Taiwan, Hong Kong, and certain Pacific Island nations.