LaMonica Fine Foods goes big with billboard featuring canned sea clams, scungilli
Millville, New Jersey, U.S.A.-based supplier LaMonica Fine Foods has secured a static billboard to promote its retail line of canned seafood products – including sea clams, clam juice, and scungilli – for an eight-week stint.
Travelers making their way from New Jersey into Staten Island, New York, via the Outerbridge Crossing will be targeted by the billboard campaign, which features the tagline “Invite Us For Dinner.” The 14- by 48-foot billboard will be posted from 17 February through to 12 April, 2020, LaMonica Fine Foods said.
Founded in Brooklyn, New York, in 1923, the supplier originally went by the name of Cape May Foods following the expansion of its fishing business and relocation to Cape May, New Jersey, where the company processed and packed its seafood for retail and foodservice. In 2005, the business changes its name to LaMonica Fine Foods to honor its founder Peter LaMonica. That same year, the company relocated once more to a newer, larger facility in Millville.
Founder Peter LaMonica’s grandchildren are currently in charge of the business, which operates its own fishing fleet and state-of-the-art packing facility, and is known to have the largest hand-shucking plant with more than 300 employees, according to a company press release.
“Family tradition has driven the way that we do business. Our commitment to quality remains as strong today as the day the company was formed,” the company said.
LaMonica Fine Foods supplies wild-caught clams, with the entire product line approved under the Product of the USA distinction.
Photo courtesy of LaMonica Fine Foods