Walmart is expanding its e-commerce fresh meal-kit selection and – unlike its in-store kits – seafood is included.
Meal-kit provider Gobble announced a partnership with Walmart to sell its meal kits on the global retailer’s website.
In March, Walmart launched an expansive array of fresh meal kits in 250 of its United States stores, but the initial launch did not include seafood kits.
However, Gobble’s meal kits on Walmart’s site include a Parmesan Chicken and Brown Sugar Salmon kit for USD 95.92 (EUR 83.01). The kit serves four people for two nights.
The Gobble meal kits on Walmart’s site are sold and shipped by Gobble.
Gobble also features a variety of seafood on its website, such as Sweet Chili Shrimp with Coconut Rice & Thai Coleslaw as well as Pan Roasted Salmon with Leek Patties, Sautéed Greens & Salsa Verde. The salmon dish utilizes Alaska sockeye salmon.
Gobble did not return emails from SeafoodSource requesting comment.
Late last year, Walmart also began selling shelf-stable meal kits, including a Thai Crab Curry meal-kit and a Spanish Paella with Chorizo and Artichokes kit for four, for USD 35 (EUR 30). The kits are fulfilled by Takeout Kit LLC, which specializes in meal kits that have a shelf-life of two months.
Meanwhile, Gobble features a different model than many meal-kit companies. It does all the prep work, such as chopping and marinating, promising that customers can cook a fresh homemade dinner in one pan in just 15 minutes.
The meal-kit supplier also aims to differentiate itself from competitors such as Hello Fresh and Blue Apron by focusing on busy parents. Gobble wants to take time to find out what they need, rather than prioritizing rapid growth, Ooshma Garg, Gobble’s founder, told Fortune.
Nearly 50 percent of the company’s customers are between 35 and 44 years old.
