The National Fisheries Institute (NFI) and its blog, Dish on Fish, are sponsoring the first-ever National Pescatarian Month in October.
NFI will be urging consumers to “Go Pescatarian” as part of October National Seafood Month.
“The initiative’s goal is to bolster the existing efforts of many retailers, foodservice operators, and brands that market under the National Seafood Month umbrella,” the organization said in a press release.
“The two celebrations go hand in hand,” NFI Senior Vice President Judy Dashiell added. “We hope it will become an industry-wide event year after year.”
National Pescatarian Month is designed to help keep seafood top of mind with consumers, encouraging them to enjoy seafood at least two or three times a week – either at home or when dining out, NFI said.
In addition to promoting educational material about National Pescatarian Month on their platforms, NFI and its members have partnered with other seafood industry groups, registered dietitians, and lifestyle bloggers to help spread the word.
Partners of the program will tout the various health benefits of pescatarianism with their audiences and celebrate the seafood-and-vegetable lifestyle.
NFI worked with National Today, a site for tracking food culture and the curator of special days and months, to designate National Pescatarian Month throughout October as an official event.
The Dish on Fish blog will showcase nutritious, pescatarian-focused meal plans, along with tips for simple seafood prep and cooking.
Dish on Fish also unveiled its new e-cookbook, Everyday Seafood Recipes: 53 Quick & Easy Dishes, featuring primarily pescatarian, original recipes for the home cook.
Nearly all of its recipes – for breakfast, lunch, dinner, and snacks – have been created or approved by nationally recognized registered dietician Rima Kleiner.
The e-cookbook also includes a foreword and recipe contribution by chef and seafood champion Barton Seaver, author of the cookbook “The Joy of Seafood.”
