Red Lobster today announced it won a MenuMasters award for Best Menu/Line Extension for its Today's Fresh Fish Initiative.
The annual awards are given by Nation's Restaurant News and recognize the visionary and creative talents of R&D and culinary and menu development staffs.
"This award has been a goal of ours as we refresh our menu with a renewed emphasis on freshness and culinary expertise," says Kim Lopdrup, Red Lobster president. "The Todayâ??s Fresh Fish initiative demonstrates Red Lobster's commitment to fulfilling our guests' craving for a refreshing seaside dining experience."
The Fresh Fish Initiative was launched nationwide last year and offers five to eight fresh fish species daily.
Owned by Darden Restaurants of Orlando, Fla., Red Lobster is North America's largest casual seafood chain with 682 U.S. and Canadian restaurants.
