Saucy Fish contracts with another UK retailer

Published on
October 18, 2016

United Kingdom-based convenience store chain SPAR is now stocking a number of seafood items from the Saucy Fish Co., marking a high point in the firm's aggressive nationwide expansion plan.

Among the Saucy Fish items available for SPAR customers is Sauce Fish's Salmon with Chilli, Lime and Ginger Sauce from the company’s Fish and Sauce range; Fishcakes; Salmon & Cod with Heavenly Hollandaise; Smoked Haddock with Vintage Cheddar; and Salmon with Rocket and Crème Fraiche Dressing.

Consumer shopping trends have undergone a shift as of late, with key demographics such as young professionals opting to make short everyday trips to food markets instead of taking the traditional route of visiting the supermarket once a week for big hauls, Saucy Fishsaid in a release. The company aid it sought to partner with SPAR in light of these new habits.

“We’re delighted with the new listing in SPAR, as it’s the perfect location for people wanting to pick up a last-minute evening meal that can be made in minutes,” said Anne Laudage, Brand Manager for the Saucy Fish Co., in a prepared statement. “Our products offer a high quality mealtime option for those who are tight on time but don’t want to sacrifice taste or quality. What we offer is perfectly aligned with the typical SPAR shopper’s requirements – and we’re looking forward to reaching a new audience with our inspiring fish and sauce combinations.”

“These lines are ideal for our customers giving them easy to cook, modern and relevant fish based meal solutions,” added SPAR’s Andy Hall.

Since its launch in 2010, Saucy Fish has built up its portfolio to include 21 products across six ranges available throughout five international territories.

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